This creates a fluent eye motion that feels intuitive for most people, and even pleasurable (kinda like looking at a tennis match with the ball going from side to side). Meaning their eyes will go left to right and then top to bottom. The Z pattern trains a user’s eyes to go in a zigzag pattern. The idea is to lead your reader with a fluid pattern that the eye can follow.įor example: Below we have a Z pattern layout. Organized your layout in a user-friendly pattern (By the way, we created our free Mailchimp email template as part of our Email Blueprint package that gives you step-by-step help building your business around email and newsletters, so be sure to check that out as well.1. Just drop in your own text and images in the Mailchimp editor and you are ready to get started right away! It also has spaces for banner ads, messages from sponsors, and your own call to actions. Then there is a section for upcoming events with a closing note from the editor and a button to encourage donations. After that it is followed by a space for a big story and then a round-up of smaller stories with alternating images. It has an intro note from the editor followed by a large attention-grabbing image. Our Mailchimp compatible email template is fully responsive and has a simple design focused on getting your newsletter content out to your readers in a clean and engaging way - just upload it into Mailchimp and you can easily modify it in the Mailchimp editor. That’s why we decided to create our own email newsletter template that is made especially for sharing news. As a news site, or anyone else looking for a simple newsletter email template with a clean and interesting design, you can easily get overwhelmed by all of the templates that don’t quite work for your emails. There are lots of custom Mailchimp email templates out there, but many of these are more suited to an ecommerce business or a design agency. Scroll through and see what we like about each email template and think about how you could make use of some of their components in your own email newsletters. Most won’t have everything you need in one template, so you’ll have to throw some things away but they are a great place to start and to get some inspiration.Īll of the email templates are responsive and can be easily uploaded into the Mailchimp editor so you can replace photos and content with your own without editing the email html. We’ve gathered for you a collection of the best free Mailchimp email templates that we could find that we think have good design elements you could be using in your email newsletters. Thankfully Mailchimp gives you the ability to create your own email templates and import custom templates that others have coded in html. One of the reasons Mailchimp is so popular is it makes it very easy to get started sending emails for free – but it can be challenging to make your voice stand out from the crowd with the basic email templates offered by the platform. In fact, in our recent review of 100 independent local news sites, Mailchimp was used by almost 2 / 3 of all sites that had email newsletters. Mailchimp is by far the most popular email marketing platform used by news sites and other online communities. That’s why we’ve rounded up some of our favorites along with the template that we made specifically for newsletters - enjoy! Intro There are lots of email templates out there, but finding a unique one that works well for newsletters can be a challenge. In this post we look at the best free Mailchimp templates for newsletters.
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